SAW HR · Thailand HR Tech · Marketing Impact

Thailand HR Tech 2026 — Event Marketing & Lead Generation

512 leads. 381 companies. A campaign that moved beyond the booth.

Year2026

BrandSAW HR · Thailand HR Tech

RoleEvent Marketing & Lead Generation

512

qualified leads captured

Target · 300Actual · 512

381 unique companies170.7% of target

Context

A B2B event-marketing programme that exceeded the lead target with 512 captured leads from 381 unique companies.

Challenge

Introduce SAW HR to HR professionals and give each conversation a clear next step after the event.

Goal

Build awareness for SAW HR among HR professionals and generate qualified B2B leads.

Strategy

Connect pre-event communication, booth messaging and on-site activities with lead capture, segmentation and a structured sales handoff.

Execution

Pre-event communication
Booth messaging & campaign assets
Activity flow & lead capture strategy
LINE OA acquisition
On-site marketing
Lead database management & segmentation
Post-event follow-up, reporting & sales handoff

My Role

Event Marketing & Lead Generation

Connected event communication, lead operations and performance reporting across the campaign.

Results

512Leads captured

381Unique companies

300Lead target

Selected Work

2026Event atmosphere reel 01 2026Event atmosphere reel 02 2026Event atmosphere reel 03 2026Event atmosphere reel 04 2025Event atmosphere reel 05 2025Event atmosphere reel 06 2025Event atmosphere reel 07 2025Event atmosphere reel 08 2025Event atmosphere reel 09

Event activation

Booth, activity and on-site marketing at Thailand HR Tech 2026.

8 images

SAW HR Thailand HR Tech 2026 Report

Campaign performance and lead-generation results.

7 images

Contribution